About Pulse

A small team obsessed with big results.

We started Pulse Social in 2023 because we were tired of agencies that confuse activity with progress. Today we're a tight-knit team of strategists, creators and analysts growing modern brands worldwide.

2023Founded
14Team members
50+Active clients
4Continents
Our Story

From a coffee-shop side hustle to a global team.

Pulse Social started in 2023 as a two-person operation in a coffee shop in East London. Our first client was a friend's bakery; our second was their landlord. Word travelled fast.

Three years later, we're a tight-knit team of 14 strategists, creators, editors and analysts working with brands across DTC, B2B and hospitality — without ever losing the personal, scrappy, "we'll just figure it out" energy that got us started.

We're proudly independent, remote-first, and unafraid to tell a client when an idea isn't going to work. That honesty is why our average client stays 22 months.

Year founded2023
Avg. client tenure22 months
Client retention96%
Team across4 countries
What Drives Us

Mission, vision, and the principles we won't bend.

Mission

Make social an unfair advantage

For every brand we touch — turn social media from a chore into the engine that grows the business.

Vision

The agency we wanted to hire

Transparent pricing, real strategists on every call, and reporting you can actually defend to your CFO.

Values

Honesty before billable hours

If we don't think we can grow your business, we'll tell you. We'd rather lose a deal than waste a quarter.

Our Journey

Three years, a lot of growth.

2023 · Q1

Two founders, one laptop

Ava and Jordan launch Pulse Social out of a coffee shop with their first three retainer clients.

2023 · Q4

Hit 10 clients, first hire

Brought on our first full-time content creator and graduated from the coffee shop to a tiny studio.

2024 · Q2

Launched paid media practice

Sam joined as Head of Paid Media. Within 6 months we'd managed $1M+ in Meta & TikTok ad spend, profitably.

2025 · Q3

Went fully remote, hit 30 clients

Closed the studio, opened up hiring globally. Team doubled in 12 months without losing the small-shop feel.

2026 · Today

14 people, 50+ active brands

Now serving 50+ clients across 4 continents — and proudly turning down the work we don't think we can win.

Meet the Team

The people behind every post.

Operators, creatives, and number-crunchers who actually love their job. (We checked.)

AM

Ava Martinez

Founder & Lead Strategist

Ex-agency strategist who's launched campaigns for 40+ DTC brands. Spreadsheet enthusiast.

JK

Jordan Kim

Creative Director

Former TikTok creator with 500K+ followers. Knows what makes people stop scrolling.

SP

Sam Patel

Head of Paid Media

Has spent $4M+ on Meta and TikTok ads. Profitably. Lives for a 2x ROAS dashboard.

MN

Maya Nguyen

Senior Content Producer

Directs short-form video for our biggest clients. Past life: documentary editor.

RT

Ren Takahashi

Brand Designer

Builds the visual systems our clients live by. Hates Comic Sans, loves a tasteful gradient.

LO

Lola Okonkwo

Analytics Lead

Turns 14 dashboards into a one-page story your CFO will actually read.

Recognition

A little proud, never satisfied.

2025 · CLUTCH

Top 50 Social Media Agencies

Named one of Clutch's Top 50 social media agencies globally based on verified client reviews.

2025 · ADWEEK

Agency to Watch — Independent

Featured by AdWeek in their 2025 list of independent agencies to watch in the SMB segment.

2024 · MUSE

Gold — Best Short-Form Video

Won Gold at the MUSE Creative Awards for our launch campaign with Olive & Birch.

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